Sol de Janeiro Brazilian Joia™ Strengthening + Smoothing Shampoo 295ml
Product Description
Bonding Shampoo for Fine to Medium Hair Damage Repair.
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.
Features + Benefits
A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.
Brazilian Babe Tip
In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil.
AWARDS
Fragrance Notes
Cheirosa 62™ Scent Profile
- Top: Pistachio, Almond
- Mid: Heliotrope, Jasmine Petals
- Dry: Vanilla, Salted Caramel, Sandalwood
In Portuguese, "cheirosa" means to smell incredibly delicious.
Clinical Study Results
Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*
*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
How To Use
- Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.
- Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
- While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
- Rinse out and apply conditioner for maximum damage repairing + hydrating benefits as directed.
Key Ingredients
SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.
Brazil Nut: Rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
Coconut Oil: This best-loved multi-tasker promotes scalp health and brings luster and moisture to hair.
Cupuaçu Butter: Fortifying and frizz-fighting with essential healthy hair fats.
Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged, brittle hair and bring vital shine.
Ingredients
CRUELTY FREE
GLUTEN FREE
VEGAN FRIENDLY
PARABEN FREE 
SULFATE FREE
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)
Frequently Asked Questions
Are your hair products safe for color-treated or bleached hair?
- Yes! Our Triple Brazilian Butter™ Hair Repair Treatment is safe for color-treated hair and can help revive damage caused by bleach and/or color. Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner are safe for color-treated hair, too!
Can I use your shampoo/conditioner every day?
- Yes. Our addictive Cheirosa '62 fragrance with notes of salted caramel and pistachio will surely make you want to use our shampoo and conditioner every day! Our shampoo and conditioner are sulfate-free and gentle for everyday use.
- Brazilian Joia™ is also made with deeply nourishing Brazilian ingredients like Brazil Nut Selenium, buriti fruit oil, coconut oil and cupuaçu butter. These healthy-hair ingredients are known for their healthy fats, strengthening power and shine-boosting benefits.
How does Sol Seal Technology work?
- Our patented SOL Seal Technology™ is infused with plant-based keratin micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.
Are your hair products recommended if you have dandruff?
- While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.
What type of hair are your hair products for?
- Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine, Medium, and Thick textures. If you have dry or extremely oily hair, this may not be for you.